D.D. Drin: Roach-vertising

You see a large cockroach on your floor. If you don't scream and run the other way, you might try to kill it. But it won't squash like a normal roach. So you pick it up, and then you see the advertisement printed on the bottom of it: "See how easy it is to get into your house? D.D. Drin. Insect Elimination."

 


This scenario may happen to you, because fake slogan-bearing roaches are apparently being slipped beneath people's doors as part of a marketing campaign designed by Master Comunicacao, a Brazilian ad agency. I don't know why the ad is in English if the agency is Brazilian. 

Ironically enough, given this campaign, in the advertising industry consumers themselves are sometimes referred to as roaches. Thus 'roach baiting' refers to the practice of hiring cool-looking people to hang out in public and visibly use a product. The cool-looking person is supposed to serve as a trendsetter who influences roaches (i.e. the consumers) to follow his or her lead.

 

Image credit: http://adarena.blogspot.hk/2006/06/guerilla-viral-dd-drin-cockroach.html

Share on Facebook
Share on Twitter
Please reload

Recent Posts

February 6, 2018

January 23, 2018

Please reload

Archive
Please reload

Search By Tags
Please reload

Follow Us
  • Black Facebook Icon
  • Black Twitter Icon
  • Black Instagram Icon
Please reload

Unit 2. 5/F Eastern Harbour Centre, 28 Hoi Chak Street, Quarry Bay, Hong Kong
 

alsco@alsco.com.hk 
Tel: 2897-1033      |      Fax: 2897-1790

Follow us on

  • White Facebook Icon
  • White Instagram Icon

© 2017 by Alsco Enterprises Ltd.