Brussels Airlines: Beware of Pickpockets

 

 

 

Some promotional products border on the line between “Oh, that was really creative” and “Wait, they did what?” This next example fits right on that line. Brussels Airlines was looking for a way to raise awareness about pickpocketing. So, they slipped rubber hands into passenger’s unattended bags at the airport with the message, “This hand just slipped into your back. Beware of Pickpockets.” The airline’s logo was imprinted just below the message.

 

 

Now, I know what you’re thinking. And no, I’m not going to encourage you to go putting weird objects into people’s bags at a convention or trade show. (In fact, I’d strongly urge you not to do that. Ever.) But again, just because it’s weird doesn’t mean it wasn’t effective. Sure, people might have freaked out that a rubber hand was now in their bag, but you can bet most of those people watched their bag with an eagle eye after that.

 

Image credit: http://www.adrants.com/2006/04/fake-hands-placed-in-bags-to-warn-of.php

 

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