Playing off the services your company offers is a great way to come up with a creative promotional product idea.
Alzheimers New Zealand handed out working erasers that had been hollowed out and fitted with a USB drive. They commissioned the design and production of eraser-shaped USB memory devices to remind New Zealand about the importance of their memories, and how difficult life can be for those living with this disease. On one side the company imprinted the message, “Alzheimer’s Erasers Your Memories. Save Them.” The reverse had Alzheimers New Zealand’s logo directing people to their website for more information.
The company gave out the USB drives to local organizations and local politicians seeking to raise awareness for the company. The campaign was so popular that it won the Silver Design Lion at Cannes International Advertising Festival in 2010.
Image credit: http://theinspirationroom.com/daily/2010/alzheimers-usb-memories/