COLGATE: THE ICE CREAM BUSINESS

 

 

As fun as bendy straws are, our next example might appeal to people even more. That’s because it involves ice cream, and if you don’t love ice cream, you’ve never had a S’mores Blizzard from Dairy Queen. Try it. You’ll thank me later.

 

But this promotional product isn’t from an ice cream company. It was a toothpaste company’s campaign. Colgate Palmolive in Thailand gave out ice cream and cotton candy during Oral Health Month and other events throughout the year. The sticks on these sweet treats were shaped like toothbrushes with the message “Don’t Forget” along with their company logo. It was a simple, but very effective way to offer a healthy reminder and at the same time create a connection between the sweet treat and the Colgate brand!

 

 

Image credit: http://theinspirationroom.com/daily/2009/colgate-ice-cream-and-candy/

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