Alsco Enterprises Ltd.

Sabritas, subsidiary of Frito-Lay, the Pepsi-Cola company, launched a huge and successful promotion in Mexico in 2004.
95 million pieces of 75 different printing designs of “Stunt Wheel” were developed and delivered by Alsco within 90 days.
Each premium was packed inside a pack of “Potato Chip”. The “Stunt Wheel” were collected by the children with enthusiasm.
The “Stunt Wheel” consists of a round Polystyrene Card with full colour printing on both sides and a Rubber Wheel.