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very first promotion done by Alsco was for Remy Martin. To celebrate
Remy Martin's 250 years of making fine cognac, a promotion was created
where with each purchase, a free Chinese antique replica plate was
given as a gift to the consumer. The antique plates were based on
original works of art which were also produced 250 years ago to
coincide with the great beginnings of Remy Martin. In total, there
were 4 plates in the set, and the increased sales figures for Remy
during the promotion period were directly related to the success
of the promotion. |
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