Alsco Enterprises Ltd.

The Petite Showcase is a series of miniature vehicles created and designed specifically for in-pack promotions. The unique characters are colourfully hand-painted and brought to life with the many facial expressions

60 vehicles in the entire collection!

Parmalat, a prominent dairy products producer which is ranked one of the top 5 companies in Italy, launched the Petite Showcase with overwhelming success for one of their in-pack promotions for their range of bakery products. With one toy placed inside each package of biscuits, sales increased dramatically over the duration of the promotional campaign.