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Campaign
for KFC, Hong Kong
| A) |
Chinese
New Year Promotion |
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A
mini beanie stuffed toy chicken was developed to celebrate
the Chinese New Year of Chicken in which consumer would receive
the premium for every purchase of the set menu. It has a small
zipped compartment where a Chinese New Year blessing message
is enclosed for best wishing.
As Chinese New Year is the month of Valentines, a special
version of Valentine’s Chicky was developed for young
lovers as well.
Size: 8cm (H)
Material: Tricot with cotton stuffing
Accessory: Metal chain and special printed message |
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Chicky |
| B) |
Real
Food Campaign |
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To tie-in the launch of Real Food Promotion, 3 items were
developed for office youngsters with the objectives that
products have to be useful in the office, hence with strong
KFC real food impact. |
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Bucket-shaped mobile phone holder
Size: 8cm (Dia/Top) x 6.5cm (H)
Material: Tricot with cotton stuffing
Logo/visual decorated with 4-colour offset printing iron-in
decal |
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Cobette-shaped
monitor cleaner
Size: 15cm(L) x 5.5cm (W)
Material: Boa with cotton stuffing
Each piece with a printed PE bag |
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Café
Natta-shaped (Egg Tart) computer wrist rest
Size: 8cm (Dia)
Material: Boa with cotton stuffing |
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3
Kids of Food |
| C) |
e-Sudoku
campaign |
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To
introduce the most hot and trendy, yet useful and endorsed
by parents/teachers product to the youth is the objective
of the premium promotions. The popularity of Sudoku game in
the world and local media has enlightened Alsco to develop
an electronic version of e-Sudoku game. Related e-Sudoku competitions
were held during the promotional period.
e-Suduko 9x9 Keytop version
Product size: 9cm (H) x 5.5cm (W) x 1.3cm (Thick)
Each set includes a trendy pouch, hand strap and batteries |
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