Alsco Enterprises Ltd.

Past Promotions

British Petroleum

Premiums are ideal for both in-pack and on-pack promotions. However, there is no limit as to how they can be used as a marketing tool and can be expanded to fulfill whatever promotional campaign you may have in mind, as demonstrated by British Petroleum's recent marketing campaign.
We recently worked together with British Petroleum to developed our Space Series into a very large-scale promotion, using them not only as give-aways items, but also for redemptions, games, and eventually, as the theme for their grand prize draw. By showing you how they developed their marketing strategy, you can have an idea as to what extent our products can be used to develop your ideas into your next successful promotional campaign.

Concept:
Z zOriginally, British Petroleum (Singapore) was interested in creating a promotional campaign to compete with Shell, one of their competitors who at the time, was also running a very large promotion. As Shell's marketing was targeted at the car owners, BP did not want to compete head-to-head with them and instead decided to take a unique approach and market toward the children of the car owners. After listening to BP's requirements, our marketing team proposed to them our Space Series of collectibles.
Development:
They were very interested in the series, but did not want to use it only as a give-away. BP took our original concept and developed an entire program from it. They created names for each of the 12 characters, developed a board game and comic book, and created a contest with a grand prize draw for a family vacation. They called it the BP "Alien Quest". The entire promotional campaign lasted 10 weeks and was implemented in several stages.

What Made it a Success?

Promote the Promotion:
The first stage of the campaign was to let people know about the promotion. To do this, they had people dress up in costumes of the aliens and randomly gave out the Space Figurines to people, letting them know about the upcoming promotion and contest. This was done for 3 days and more than 10,000 figurines were given away during this time.
Enter to Win!:
The actual contest began at the second stage, which involved collecting the 12 Alien Figurines. Each week, a new pair of figurines was featured and were given away with each specified minimum purchase. Every pair came in a small box and on each box were fun and interesting facts about the solar system, making this program also educational. Each pair also came with two Alien Quest Contest Stickers. The contest required collecting sixof the twelve stickers and submitting them with an entry form. Therefore, by needing to collect items, it encouraged repeat purchases from customers,

Free Give-Aways:

Also, to encourage early participation in the contest, free solar system posters, Alien Quest Space Masks, T-shirts, and comics were given away while quantities lasted.
Maintain Interest with Redemption Items:
At the same time, Space Accessories and Space Vehicles were available in one of two sets through redemption, meaning that with a minimum purchase and an additional small cash amount, these sets could be purchased.Grand Prize Draw
At the conclusion of the program, there was a grand prize draw for a family vacation to DisneyWorld in the United States.
As you can see, our original Space Series (as well as all our mini-collectable series) can be used for more than simply in-pack or on-pack promotions. There are no limits and their use can be extended as far as your marketing needs require.