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| About Alsco Enterprises Ltd. |
| Alsco Enterprises Limited was established in 1976 to provide premium ideas and products for consumer promotions. The sourcing of such products had hitherto been an uncoordinated effort undertaken by clients’ Marketing or Promotion Departments or their advertising agencies. Supply usually comes from importers, traders of promotional products or premium suppliers. Since China gradually becomes the world’s manufacturing backyard, there is a need for a specialist from China to supply. Alsco fulfills this. Alsco Enterprises set itself up to be more than a sourcing intermediary for promotional items. While the reliability of delivery and the quality control was a key benefit, we also worked closely with client’s Marketing Departments to define strategies, generate ideas, and advise on how best to orchestrate collateral above-the-line promotions to create consumer interest. For the global market, Alsco works with Promotional Companies and special Product Importers in different countries as Strategic Partners, performing the role of product development, manufacturing, quality control and delivery fulfillment. Producer
expansion was necessarily rapid, to meet our growing local and
international clients,apart from all sorts advertising premiums
of various budget levels, Alsco Enterprises diversified into supply
of business gifts. To cater the low cost premium trade, we used to publish a bi-annual Premium Product Catalogue featuring over 1,000 items. Since Internet Technology has become more cost friendly, we publish every Tuesday a product mail named as “Idea Express”. This electronic message is sent on a regular basis to all the 1,200 trade partners from every part of the world via multi e-mail format. Today, Alsco is operating under two major marketing divisions: consumer promotion premiums and business gifts programs. We are serving companies from different industries and clients from all over the world. Alsco now employs over 24 professional staff in Hong Kong . Another team of 12 people at ShenZhen, China. Our two offices have spaces of over 6,000 square feet. There is also a private warehouse of 5,000 square feet to support services to our customers. 1. Consumer Promotion Premiums: In our consumer product promotion division, we work closely with the Marketing departments of various local and overseas companies and also their local suppliers who are our strategic partners to launch successful promotional campaigns that fulfill the following objectives: 1.Reinforce and enhance product and brand image. 2.Increase sales and generate immediate results for clients. 3.Reach a defined target. 4.Respect budgets, deadlines and other special requirement. Since ten years ago, Alsco has formed special partnership with factories in China to produce and supply FOOD SAFE, NON-TOXIC, HYGENIC and LOW COST INPACK PREMIUMS for clients selling snack food to children consumers. These few factories are exclusive to the use of Alsco’s clients or Strategic Partners. Over the years, we have supplied to following clients directly or indirectly who have enjoyed successful promotional campaigns. Some of these clients are: HSBC, STANDARD CHARTERED, ING, BNP, CREDIT AGRICOLE, CREDIT LYONNAIS, POSTBANK, CITICORP. HENNESSY, REMY MARTIN, MARTELL, RJ REYNOLDS, PHILIPS MORRIS. KFC, McDONALD’S, PEPSI, COKE, KELLOGGS, SABRITAS, PAMALAT, PIZZA HUT. APPLE COMPUTER, MOTOROLA, SEIKO, SANYO, HUTCHISON TELECOMMUNICATION, TELEFONICA, TELMEX, HK TELECOM, CHINA LIGHT & POWER. CATHAY PACIFIC AIRWAYS, DRAGON AIR, BRITISH PETROLEUM, PETROBRA and many others.
This division of our company continuously provides corporate gifts and ideas to help companies build-up their image and strengthen their business relationships with key customers and targets. In Asia, we have operated a number of exclusive Corporate Gifts Programs for clients such as China Light and Power, Sheraton Hotel and Apple Computer. We do not supply only the products our clients need; we also work as an extension of their marketing department to plan and execute promotional campaigns. As such, we are able to develop goodwill programs for our clients on larger scale and long-term basis. In Europe, the changeover to the new currency (the Euro) meant that we had developed 30 to 40 unique designs of Euro converters with and without calculators under the brand name of Euroka. This project had a market life span of five years supplying to all member countries of the Euro Zone. With the possible late joining of other Eastern European countries, the market would probably extend beyond 2010. In the U.S. and other world markets we supply gifts to Airlines, Financial Institutions, Publishing Groups, Utility Companies and many other industries through our agents or importers involved in the same trade.
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Our Professional and Dedicated Staff Our staff is well experienced in the trade and committed to provide the best services to our clients. We treat every customer’s business as our own business. Alsco Enterprises’ staff operate as follows: Marketing and Sales Team closely work with overseas and local clients; to design and provide promotional ideas and products actual campaigns. Supply corporate gifts including branded products for clients’ events. Merchandising Team continuously develop or source the newest premiums, gift products and lifestyle merchandises from all over China. They are responsible to develop new creative ideas to actual products. Production and Quality Control Team work directly with the manufacturers and clients to ensure the products manufactured are up to the required standard. Creative and Design Team This project-oriented team is formed with participants from our different departments to brainstorm, create, design and coordinate new ideas and products for our customer’s promotional needs. Headed by a Project Director, this team generates ideas which are passed on to the Product Designers for graphic execution, and then to partner factories. Product
and Graphic designers Responsible for product designs, branding
and development. They
turn ideas and concepts into tangible products via stages of visualization
and prototypes. They
also work with the Merchandising team on product development. Customer Services Staff Through direct hotlines, they handle customer requests, inquiries and play an important role in introducing our services to clients by answering their questions and solving their problems. Alsco’s Competitive Advantages 32 years experience in the field of Sales Promotions, Business Gifts, Direct and Loyalty Marketing. Professional understanding of our client’s needs. We are virtually extension of client’s Marketing Departments, going beyond the mere supply of products to offer suitable promotional solutions specifically targeted at their market. Think “outside of the box” and develop customized products Our principle is to provide a one-stop promotional supply to all customers. Regardless of their size and requirements, we always consider our duties to offer our clients original solutions which their competitors cannot copy. This, of course, requires that we translate our creativity into customized graphics and designs which often accompany our professional presentations. Our team of Art and Product Designers can quickly execute ideas for ultimate selection. Expertise in managing product development and production processes. Whatever the product, the material, the specifications or even the safety requirements, we are experts in developing prototypes, designing production moulds and coordinating the whole manufacturing operation. Attention to Quality Control. Whether clients use the services of third party quality control organization or not, Alsco is always involved in monitoring the production of orders. Not only at the last stage before delivery, but also before and during the production. Our controls are carried out directly at the manufacturing site by merchandising and quality control experts who would ensure the good condition of each order before final delivery. On-time delivery. Being a professional in the field, Alsco understands that promotions are run on tight schedules. Apart from premium products, there are packaging and distribution arrangements, advertising and other factors to be taken into consideration. That is why our marketing, merchandising and shipping people all work closely together to ensure shipments leave on time and via the most efficient ways. Our strong connections with cargo forwarders also guarantee that we know the status of our shipments at all times so as to prepare contingency plans. Service
comes first. For the
past 32 years, our emphasis has been placed on offering the best
of services to our clients.
Working together with the client (rather than FOR them) requires
empathy which makes Alsco so different.
Our ability to think as our clients do help us to understand
their needs better and also solve problems together when they arise.
We do not see ourselves as a mere supplier but as a true
and reliable partner. |
Designed
by ALSCO ENTERPRISES LTD.
Copyright © 2006 All rights reserved.